This is a question I am asked the most. Which platform is right for my business, do I need Twitter, Facebook, Instagram, Pinterest and LinkedIn and to update them all?
There’s no simple answer because every business is different and has its own goals and customer base. However, I’ve outlined below the most frequently used sites for different purposes and what might work for you. If you want to discuss your social media strategy to drive your business growth or engage with your customers, let us know, and we can arrange a free 15-minute consultation call.
This is the most widely used professional network in the UK. If your business has a b2b focus, you should be on LinkedIn with a professional company page and a professional profile as the business owner. Moreover, if you are a professional, I’d recommend having a personal LinkedIn profile too.
A few of my top tips for LinkedIn are, join relevant groups and communities to promote your services, connect with relevant people and engage with posts on your feed. If you’re a b2b business, using LinkedIn advertising to serve content to your target audience is a good use of ad spend.
Twitter is great for amplification of blogs and content or joining online ‘meetups’ or ‘chat hours’ but for me, I find engagement and click-throughs low. My recommendation for Twitter is, have a professional, branded page whether you are a b2b or b2c brand, and ensure you are posting consistently scheduling updates via Buffer or Hootsuite. Re-tweet relevant pieces of content and join ‘meetups’ or ‘hour chats’ but spend any concerted effort or advertising spend on Facebook, Instagram or LinkedIn.
Facebook can work for both b2b and b2c businesses. You just need to make sure your targeting is spot on. With the feed algorithms changing, the real way to drive leads and website traffic from Facebook is to advertise. By advertising and choosing a specific audience, you can build a targeted following and use Facebook Pixels to retarget your audience.
Facebook Shop is also a great addition to generate product clicks directly from your page and Facebook Jobs is also a very handy addition for recruitment companies. If you need help setting these features up – give us a call!
Instagram works particularly well for b2c brands. It has a shops feature which can drive sales and capitalises on the influencer community. Encouraging customers to tag images of the products, locations, and brand generates user-based content that expands the brands reach organically. The great thing about Instagram is, now it’s owned by Facebook, you can run your Facebook ads across Instagram with the same targeting options!
If you need support on your social media strategy or maintaining content on your platforms, don’t hesitate to get in touch.