You’ve probably heard it before, it’s no longer viable for small businesses to ignore social media. But, the chances are as a business owner you have a vast number of responsibilities from accounts, to HR, to forecast and profit, to customer service, writing tweets, posting to Instagram probably isn’t up there on your priority list no matter how much you recognise social media is important to your business. And that is all okay, because with an experienced social media consultant you can strengthen your businesses online presence.
A social media consultant can be a fantastic addition to your small business. Having a social media expert on hand can help your business in a number of ways that I will outline just below, and it’s worth far more than recruiting a less experienced person to run your social media, or passing the responsibility to a member of your team:
A Professional Managing Your Social Media
While it’s great to have an existing employee pitching in with social media efforts, you’re better off hiring a social media expert to manage this. Instead of just posting, a social media consultant can create a strategy to get the most out of your social media efforts.
Also, if you and your employees don’t have any social media experience, the time you are spending posting to these channels may be a waste of time and effort. If you hire a professional, you can be confident in the time and resources being spent well, and you can ensure they have the track record to help your business too.
Free Up Your Time To Focus On Other Things
If social media is on your to-do list, it’ll be a huge relief to give up this role and responsibility to someone else. Maybe you’ve been trying to build your social presence, and due to this, other aspects of your business have been put on the backburner? If you hire a social media manager, you’ll have time to focus on the other projects on your list that may be better suited to your experience and leave the social media work to your consultant.
Consistent Social Content On Your Channels
Prospects and customers will nowadays search your social media to validate your company and stay up to date with offers, new products, and news. There’s nothing worse than searching for a company on social media, only to find there page has never been updated, or it hasn’t been updated in ages, or worst still, they don’t have a social media page! A social media consultant’s job is to post consistently on each platform and to know what content, and times to post on each platform so your business has up to date channels.
Respond to Customer Messages
If you are running a business, keeping an eye on your social media channels to respond to all customer messages or questions in a timely manner can be difficult. A social media consultant will be responsible for responding to customer questions and messages so you don’t keep your customers waiting too long for a response.
In many cases, social media channels are also now customer service channels and customer require instant communication, and a level of service through platforms like Facebook and Twitter just as much as they would calling a customer service helpline. To a customer, all touchpoints are ‘the company’ and they won’t care whether it’s a customer service email, phone number, website, or social media channel.
Engage New Customers
Your social media consultant will know how to post your business’s newest offers on social media, through both paid advertising and organic (non-paid) efforts. Through social media you will engage new customers trying different sales tactics then review and analyse results to see what works.
Recruit New Employees
Your social media consultant can be a great asset to your company if you are recruiting for staff. A social media manager will be able to post positions on your social media channels using tools such as Facebook Jobs and LinkedIn Jobs. A social media will also be able to tease out messaging and content to promote your employer brand and ensure you appear an employer of choice for potential new hires too.
Hiring a social media consultant can provide long-term success for your business. Having a professional to run your social media will do more than just guarantee an active social media page; it will improve your customer service, customer engagement, recruitment strategy, and perfect your branding.
If you would like to discuss your social media needs and how a social media consultant like Full House Communications can help your business, don’t hesitate to get in touch for a free consultation.