Social Media & Marketing Blog

You’ve probably heard it before, it’s no longer viable for small businesses to ignore social media. But, the chances are as a business owner you have a vast number of responsibilities from accounts, to HR, to forecast and profit, to customer service, writing tweets, posting to Instagram probably isn’t up there on your priority list no matter how much you recognise social media is important to your business. And that is all okay, because with

Read More

I for one love social media, the strategy behind it, the technicalities of re-targeting, content consumption trends, for me it’s all fascinating – but then it is my job! If you enjoy social media too, here are a few great social media websites: The bible of social media and technical updates. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. The Guardian social media site is full of topical

Read More

For even the most extrovert of person, presenting can be a little daunting, but for freelancers, business owners, or marketing professionals presenting is something we have to do – don’t forget these things to help build your presentation skills. Delivering strong presentations are also important and can help your personal brand if you are looking to position yourself as a thought leader within your industry too. 1. Do your research Research the topic you are

Read More

If you’re looking to use social media polls for your business, or you haven’t considered it but want to up your social media game, then this is the post for you. From building brand awareness, increasing customer engagement, and doing market research, if used correctly social media polls can be very beneficial for all businesses. Great content is part of any successful social media campaign, and social polls are great to compliment your content and

Read More

Over the past few years, particularly in the recent few months, the way in which businesses market has changed. With a move towards online interactions and online shopping digital marketing has become the norm, it is more cost effective and can produce a higher ROI than traditional events and marketing. Social media and a great social media manager is a hugely important part of any digital marketing strategy and for a lot of small businesses

Read More

Black Friday is planned again for 29th November 2019, for retailers, it’s a great sales drive before Christmas. However, in order to capitalise on customer sales for Black Friday, you need to plan your marketing now. Here are some top tips for your marketing strategy and what you can execute for Black Friday: Decide on your sales promotions and the offers you will be marketing. Will you be offering percentage discounts, a gift with purchase,

Read More

In the last week, Instagram removed its ‘Following’ tab that lets you view the activity of people you are following. Until a week ago, when you would click on the ‘heart’ button in the app footer, you would be able to toggle between ‘Activity’ which is the activity on your profile of likes, comments, and new followers, and the ‘Following’ tab which is the activity of people you are following and view their likes, comments,

Read More

This is a question I am asked the most. Which platform is right for my business, do I need Twitter, Facebook, Instagram, Pinterest and LinkedIn and to update them all? There’s no simple answer because every business is different and has its own goals and customer base. However, I’ve outlined below the most frequently used sites for different purposes and what might work for you. If you want to discuss your social media strategy to

Read More

LinkedIn is the most widely used professional social networking tool. It’s a platform for business leaders, entrepreneurs, job seekers and organisations looking to build their professional network, seek jobs or engage with prospect customers. We’ve got a vast amount of experience running marketing for recruitment companies and providing best practice on LinkedIn profiles for recruitment consultants and professionals alike, so, here are our top tips for your personal LinkedIn profile: 1. A picture tells a

Read More

Freelancing in the creative and media fields is becoming ever popular. The perks of choosing your hours & choosing your work, but are you ready to take the freelancing plunge? In some cases, redundancies push you into the world of freelancing without the pursuit of ‘going on your own’ – but if you are going to choose to go it alone, remember our top tips if you are ready & how to kick your freelancing

Read More